A closer look at what defines my work
Seniority
With over 15 years of experience in the design industry, I bring a broad and mature perspective to every project I take on. My background covers multiple disciplines, from graphic and digital design to team collaboration and project management, allowing me to approach each challenge with both creative and operational clarity. I understand how to connect strategy and execution, transforming visual concepts into outcomes that are meaningful, measurable, and aligned with business goals.
Production-Oriented
My experience in both print and digital production has shaped my design process to always consider the final product from the start. I have a deep appreciation for technical precision, print workflows, and the nuances that make the difference between a good and a great final piece. This hands-on approach ensures smoother production stages, fewer revisions, and consistently high-quality results across web, mobile, and print deliverables.
Team Management
Having worked alongside and led multidisciplinary teams, I see leadership as both a responsibility and a shared process. I enjoy mentoring and guiding creative professionals, but I’m equally comfortable being led, understanding that strong results come from collaboration, not hierarchy. This balance helps me contribute effectively in any team setting, providing direction when needed and supporting others to achieve shared goals.
Hands-on Approach
Even after years of experience, I remain deeply involved in the craft of design. I work hands-on with Adobe Creative Cloud applications, shaping concepts directly through layout, composition, and detail refinement. Staying connected to production tools allows me to anticipate issues early, maintain creative control, and deliver work that meets both aesthetic and technical standards.
Client & Project Understanding
Working across diverse industries has strengthened my ability to interpret client needs and translate them into clear visual strategies. I approach each collaboration as a partnership, understanding the audience, the objectives, and the context behind every request. This perspective allows me to support clients and teams not only in execution but also in the conception and planning of design solutions that make a genuine impact.